At its core, Fair Trade is an alternative way of doing business; one that creates long-term, transparent and mutually beneficial partnerships between traders and producers which strengthens the connections and social consciousness of consumers.
Authentic Fair Trade goes beyond certifications, prices and labels. It is built and rooted in a relationship that must be carefully navigated and constantly nurtured. It is practiced under terms of sustainability and transparency. It requires an earnest engagement and a dedication to the small-scale farmers and cooperatives.