At its core, Fair Trade is an alternative way of doing business; one that creates long-term, transparent & mutually beneficial partnerships between traders & producers & strengthens the connections & social consciousness of consumers.
Authentic Fair Trade goes beyond certifications, prices & labels. It is built & rooted in a relationship that must be carefully navigated & constantly nurtured. It is practiced under terms of sustainability & transparency. It requires an earnest engagement & a dedication to the small-scale farmers & cooperatives.